Trafilea Tech E-commerce Group
CRO Manager – Growth & Conversion Optimization
Publicada 2 semanas
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<span><strong>About Trafilea<br><br></strong>Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.<br><br>With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.<br><br>We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.<br><br><strong>Why Trafilea<br><br></strong>We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.<br><br>🚀 We build and scale our own brands.<br><br>🦾 We invest in AI and automation like few others in eCom.<br><br>📈 We test fast, grow fast, and help you do the same.<br><br>🤝 Be part of a dynamic, diverse, and talented global team.<br><br>🌍 100% Remote, USD competitive salary, paid time off, and more.<br><br><strong>Job Responsibilities<br><br></strong>At Trafilea, CRO isn’t about running more tests. It’s about<span></span><strong>finding the right problems to solve and turning customer behavior into measurable growth</strong>.<br><br>We’re looking for a<span></span><strong>CRO Manager</strong><span></span>to own our experimentation process end-to-end—from identifying conversion leaks and building data-grounded hypotheses to prioritizing tests, analyzing results, and turning learnings into business decisions.<br><br>You’ll become a key CRO reference across<span></span><strong>Growth, Acquisition, Product, Creative, and Data</strong>, challenging assumptions and ensuring we focus experimentation where it can create the greatest impact.<br><br><ul><li>Own the end-to-end CRO process: problem identification → hypothesis → prioritization → execution → analysis.</li><li>Detect conversion leaks across the full funnel (landing pages, PDPs, checkout, quizzes, pricing, messaging).</li><li>Build data-grounded hypotheses (quant + qualitative), prioritized by business impact, not ease of implementation.</li><li>Be the CRO reference point across Growth, Acquisition, Product, Creative, and Data — leading discussions without owning all execution.</li><li>Partner cross-functionally: align with Acquisition/Creative on messaging, and with Product/CRO execution to turn hypotheses into tests.</li><li>Uphold testing rigor: clean setups, correct KPIs, proper segmentation, reliable conclusions, and a high-quality (not high-volume) backlog.</li><li>Standardize documentation: hypothesis, expected outcome, learnings, next actions — and push back on low-impact tests.</li><li>Drive data-informed decisions, connecting CRO learnings to revenue, acquisition efficiency, and retention, even with incomplete data.</li><li>Evangelize CRO culture, raising experimentation maturity across teams and fostering fast learning and ownership.</li><li>4–6+ years in CRO, experimentation, growth, or performance-driven roles.</li><li>2+ years of experience leading team</li><li>Experience in high-volume, fast-paced eCommerce or DTC businesses.</li><li>Proven ability to diagnose funnel problems and define strong, data-grounded hypotheses.</li><li>Proven ability to prioritize initiatives based on business impact.</li><li>Comfortable working beyond pure CRO tools — funnels, acquisition context, and creative logic.</li></ul><button><span><span><span>…</span><span> more</span></span></span></button></span>